Equipment changes are a common site on the PGA Tour. Every day, players are tweaking their drivers, 3-woods, irons, wedges and putters, searching for the elusive perfect fit which will allow them to perform at their peak. Monday’s, Tuesday’s and Wednesday’s are spent living in Tour vans.
Equipment changes are sometimes made for marketing purposes in an attempt to give added exposure to clubs which are new to the golf market. Sometimes, equipment decisions are based off of financial motives. But at the end of the day, Tour players want one thing – to shoot lower scores. As the new year has dawned, many PGA professionals have made newsworthy equipment decisions and changes for the 2014 season.
The biggest name to make an equipment move was Ernie Els. A Callaway guy since 2007, Ernie is a 4-time major champion who is looking to cap his career with a “final hurrah”. At age 44, Ernie understands closing window on his major outlook and finds himself extremely excited to make the move to Adams Golf, a company which was purchased by TaylorMade in 2012. Els will play a majority of Adams’ equipment as well as donning their hat and logo on his bag. He is currently working through matching the specs on his set, a set in which he hopes will be in play in the near future.
Another noteworthy equipment changes comes from Fijian Vijay Singh, who decided to work with Hopkins golf. Although he is 50-years old and eligible for the Champions Tour, Singh is still looking to make a majority of his starts on the PGA Tour. Vijay is one of the Tour’s ultimate “tinker-ers”, so company CEO Greg Hopkins is proud to add Vijay to the team stating, “Vijay will not play equipment that doesn’t perform, which by itself, says it all for our Hopkins wedges.” If you watch the Golf Channel, you’ve seen these Hopkins Golf commercials:
While Callaway loses Ernie Els to Adams, they retained the hottest player on planet earth in Henrik Stenson, who agreed to a multi-year contract with the Carlsbad, CA based company. Henrik has again reached the pinnacle of the sport, why make a change now? He’s sticking with a company he feels comfortable with, I’m sure its a comfortability he hopes translates into major championships – something he has yet to attain.
Callaway wasn’t done there. They also added to their team Lydia Ko, Harris English, Thomas Pieters, James Erkenbeck and Chase Sieffert.
Equipment changes, a common site on the PGA Tour.