10/26/2016

Consistent ball striking, the bane of every golfer’s existence. With too many thoughts and too many adjustments in their swing, consistency is not easy to come by. It’s the white unicorn every golfer seeks.

How do you fix such a complicated process? Well… how about we go back—way back—and step back to look at a concept that originated almost 50 years ago. One that originally, failed.

The concept of same length irons originated in 1970. It was Tommy Armour who tried it with his E.Q.L. set. The retail market didn’t buy into it, and since then it has basically been shelved. Pockets of golf nerds have experimented with it, but it’s never gained traction. That is, until now.

It’s all come back due to the success of an amateur champion named Bryson DeChambeau. With higher, more efficient technology, the interest in a concept that has been in the minds of some for a while, may be closer to the mainstream than we’d ever thought.

DeChambeau showed up at the Masters this year after a glorious amateur career, his same length irons in tow. His success brought even more attention to the anomaly for equipment.

The process is more complex than one would think. A golfer can’t simply go out and cut your shafts down to all the same length and expect this concept to work. Club fitters with a precise process must make sure all of the aspects of the clubs work, the grips, the head weights, and the shafts. Then, the clubs will be custom made.

For this idea to work, the clubs need to maintain the same weight, lie, length, and balance. Typically, they will be measured to the length of a standard 7-iron, but with different lofts to cover the gap in yardage you are looking for. Each golfer has a different preference though, based on swing type.

The idea for single length irons is to stand in one place, swing on one angle, and make one action for a more consistent golf swing. Adjustments must be made throughout the bag to make this concept one that works.

So maybe now with time and technology on its side, this same length iron concept can reach the retail market and become a product more will want to have in their bag. Cobra-Puma has joined the fray.  Maybe you’ll be next.

Here’s a video from Mark Crossfield discussing the equipment: