10/01/2014

Do you love classic Titleist golf equipment? If you do, this is the best Titleist equipment released to date.

On November 14, 2015, the Titleist 915 line of drivers, fairway metals and hybrids will hit the open market. It is the most anticipated line of equipment released by the executives at Titleist in recent memory.

As is true in the long game, the golf industry is looking for the coveted combination between maximum distance with controllability. The people at Titleist call this “distance without compromise.” The element of the technology being highlighted is the patented Active Recoil Channel™, designed to produce lower spin rates and higher ball speeds with a thinner face.

The face is designed to actually ‘flex’ at impact, giving the ball more speed with lower spin rates. This combination is a recipe for distance. As is universally true with all on-center strikes, the ball will fly higher and far, but the focus with this new technology is with off-center hits. They want to produce forgiveness and stability in the face. With thinner perimeters, off-center hits will still fly farther than industry averages.

“The new 915 drivers are a game-changer for us,” said Dan Stone, Titleist’s VP of R&D. “We’ve increased speed and lowered spin without sacrificing MOI or forgiveness – and we’re the first to get that combination right. The Active Recoil Channel is a major technical leap in the area of spin reduction. In player testing, we’ve seen significant distance gains, up to 15 yards for players who need spin control.

“We began incorporating Active Recoil Channel in the prototype phase about four years ago, but this kind of technology requires a lot of fine-tuning if you’re going to do something that’s different, as opposed to making a cosmetic or marketing change. By adding significant technology for speed and spin without sacrificing MOI, we think we’ve done something very special that nobody’s done to this point.”

The excitement for the new Titleist 915 equipment is prevalent in any content released on the products.



In a release from the Acushnet company, Tour pros were asked what they liked about the new equipment. Eighteen professionals put the drivers in play when they became available at the 2014 Quicken Loans National in June.

All quotes were released from the Acushnet Company.

Photo credit PGA Tour.com

Photo credit PGA Tour.com

PGA Tour pros on the Driver:

Adam Scott: “Some things are gimmicks and Active Recoil Channel is not. The fact is it’s producing more miles per hour off the club for my ball speed. That’s massive. … Picking up 10 to 15 yards carry is a big deal. It makes a huge difference if I’m hitting a wedge in instead of maybe an 8-iron or if I’m hitting a 5-iron instead of a 3-iron.

“Not only by adding ARC are you gaining the miles per hour, but with the other innovations and redistribution of weight throughout the head the sweet spot gets bigger as well. … I certainly feel like my mishits – if you can even call them that, because you’ve almost got the whole face to play with – have been very good. The carry distance of what I’d call a mishit has been negligible to the ones flushed out of the middle.”

Jimmy Walker: “The golf ball comes off more consistent. We don’t always hit it in the center of the club, and I think mishits are coming off with a lot more control than they used to. When you mishit shots the ball is still coming off with ample amount of speed whereas before in previous driver versions, if you hit one off the center of the clubface a little bit, you were seeing a dramatic drop in speeds and increases in spin. This new driver, the 915, if you’re just off-center a little bit, it’s really keeping the speed up, keeping the spin down, and allowing you to hit better shots more consistently.”

Bill Haas: “It’s hard to find the higher launch and yet not get more spin. With 915, it’s launching a little higher for me but I didn’t gain more spin, which is important. If you have too much spin, you lose distance.”

Zach Johnson: “The new 915 certainly is more forgiving. A mishit still goes properly. My ball speed has gone up and I feel like I’m putting the same swing on.”

Graham DeLaet: “The new 915 driver is awesome. It comes off super hot. My spin rate has come down just a little bit, which I always battled a little bit, and it’s just optimal ball flight. With the spin, you can just see it. The ball is launching nice and flat, especially the into-the wind-shots I was noticing a big increase in distance.”


PGA Tour pros on the Fairway Metals and Hybrids:

Jordan Spieth: “The Active Recoil Channel on the 915 really feels like the ball shoots forward even faster… You can see the ball jumping a little more and spinning less. … I’m able to adjust my 3-wood to an A•4 (SureFit Tour hosel) position to where it’s knocked up a degree in loft so when I’m hitting off the fairway it just looks like it’s easier to get it up in the air. The ball sticks on the face and shoots off harder and higher. And from there, I feel like I have every shot that I want. I can use it off a tee and it’s going to stay in the air longer. I’ve hit it further than ever off a tee and then into the green I’m able to still stop it on par-5 greens if I need to hit them in two.”

Geoff Ogilvy: “I’ve always used a 15-degree 3-wood, but (with 915) I’ve gone up to a 16.5-degree loft and I’m hitting it further than my 15-degree, which is a massive advantage. Loft is your friend and it makes it easier to hit it straight. It looks easier to hit and it is easier to hit. … It’s really that perfect blend between one that you can really get hot and hit hard and one that you can try to feel into the green as well. It’s got a consistent, great face with the channel taking a lot of spin off the ones you hit hard.”

Kevin Na: “The mishits are coming off the face just as hot, and even for a tour player, I do mishit it. I’ll hit it off the toe a little bit, off the heel, sometimes a little thin. It’s very minor, but knowing that even though you mishit a little bit it’s not going to affect it as much is a nice feeling…. I put the fairway wood in play the first day. The previous fairway wood I was playing with, I’d been playing it for seven years.”

The clubs are made with a draw-bias, so start hitting those beautiful draws today (well, in November).