02/19/2017

Japanese Prime Minister Shinzo Abe gave a Honma gold driver valued at $4,000 to President Trump when they golfed together at Mar-a-Lago recently. Supposedly, a full set of those clubs cost around $32,000.

Then again, Bob Parsons, the founder of GoDaddy.com, told the Arizona Republic newspaper that he figured out he spent nearly $350,000 on his own golf equipment in 2014.
And that’s why, I suppose, he launched Parsons Xtreme Golf (PXG) in 2015.

Since then, Parsons Xtreme Golf has become a major player in the high-stakes, high-end game of limited-edition, top-of-the-line golf equipment where a full set of PXG sticks sell for around $5,000.

PXG has made a splash on the international golf scene too, attracting world No. 1 ranked LPGA pro Lydia Ko as a spokesperson to go along with PGA endorsers Zach Johnson, Billy Horschel, Ryan Moore and James Hahn, who won last year’s Wells Fargo Championship using PXG clubs.

PXG manufactures a full array of golf clubs, from drivers to irons to hybrids to putters, putting a special military spin in their club numbering and club naming.

Consider for instance the company’s Gunboat Darkness putters: they built only a limited edition of 560 of the all-black shaft, grip and putter head version of the original Gunboat putter and they sell for $750, birdies not included.

The Gunboat Darkness is made with two grades of stainless steel and the kind of aluminum that usually flies on the outside of fighter jets. The putter has a thermoplastic elastomer insert backing for a softer feel, and the putter head includes five titanium and tungsten screws on each side of the blade that can be adjusted to change the club’s swing weight and feel.

The military is honored on the sole of the Gunboat Darkness where the symbol of the 26th Marine Corps Regiment that Parsons served in during the Vietnam War is laser-milled into the finish.
In fact, PXG uses a club numbering and naming system that has its origins in the Marine Corps’ Military Occupational Specialty system.

The company’s driver, the 0811 is described on the PXG website as “the MOS 0811 Field Artillery Cannoneer” while the irons are referred to as riflemen and the hybrids are called snipers.
The 0811 driver includes 16 movable weights and an adjustable hosel to give players a wide variety of options to “hone their launch conditions for optimal ball flight.”

That belief in maximizing the club’s fit to the individual’s swing is one reason Parson Xtreme Golf clubs will not be found in big-box golf stores. The clubs are only available through the company’s headquarters in Scottsdale, Arizona, at fitting centers, or online at the company’s website, pxg.com.