10/14/2016

The worlds of music and sports seem to blend seamlessly at times.

Every NFL or NBA game features blaring music during pre-game and timeouts. The Super Bowl halftime show seems to draw as much attention as the game itself (and is usually more entertaining) and Niall Horan of One Direction was spotted cheering on Team Europe at the Ryder Cup at Hazeltine.

Why is this? Perhaps Lil Wayne said it best when he said, “athletes wanna be rappers, rappers wanna be athletes.”

He’s makes a good point. Former NBA great Shaquille O’Neal has put out a rap album and rapper Master P had a contract with both the NBA’s Charlotte Hornets and Toronto Raptors in the late 90s. Brad Jordan aka Scarface is no different.

He’s been a huge success in the rap business with a career spanning over three decades. He’s worked with every big name rapper you can think of, but outside of music is other passion is golf. Now Brad has no illusions about one day winning The Masters or playing on a future Ryder Cup team. Breaking 90 would be a good day on the links for him. Callaway Golf is teaming up with Brad to help him tell his story and make him into a better all-around player.

Callaway Golf has come out with a short documentary style film called “Golf Lives” with the intention of not only showcasing the Callaway brand and their products but also sharing Brad’s story and his passion and love for the game.

Viewers of “Golf Lives” will be following Brad as he visits the Callaway training facility in Carlsbad, California, hits the practice range with one of their club performance experts, gets custom-fitted for clubs, tours the research and development center and talks about his passion for the game, and what he hopes to achieve on the course.

Throughout the documentary, you’ll also see Brad in the recording studio, doing what he does best, and talking about why golf is such a challenge for him and where his passion for golf comes from. I found it a fascinating and personal insight and I’m sure it will be very relatable to a lot of viewers.

It’s really a win-win situation for both parties. Brad’s been a devoted golfer for over ten years and works endlessly on his game when he’s not on the road or in studio. He’s a willing and able subject, and Callaway Golf is excited to help him achieve his potential and hopefully convert him into a client for life.

Finally, the big day arrives when Brad receives his custom-fit clubs at takes them to his home course in Houston to try them out. Does he break 90 or the clubs? You’ll have to watch to find out.

What I do know is if Callaway Golf can help Brad improve his game, there won’t be any shortage of musicians eager to be the subject of Callaway’s next “Golf Lives” documentary.

We hope you enjoy the film as much as we enjoyed the experience of creating it.