putting series

04/30/2015

After recording its most-watched April in history, the Golf Channel is seeking to best its May mark too. The network will air live golf for 25 consecutive days starting on May 14th and ending on June 3rd. The promotion will certainly appease viewers who have called for more varied programming for years.

The stretch of days will cover the sport from all angles. It will include coverage of PGA Tour and LPGA Tour events as well as the European Tour, the Web.com Tour, and the Champion’s Tour. Both the Men’s and Women’s NCAA Golf Tournaments will be broadcasted, too.

Whether the promotion is meant to build the Golf Channel’s growing audience or to offset the notion—or increasing worry—that the sport is dying, it’s a win for fans everywhere. Too often we’re left to watch replays of European or LPGA events when we already know the results. This makes investing in the Ryder and Solheim Cups more difficult, because we’re forced to draw conclusions off numbers only a lot of the times.

The same could be said of college golf. Sure the big names come to the forefront. But imagine watching Patrick Reed roll through the team competition two years in a row. He and Augusta State came out of nowhere and not until he remained a winner on Tour did the name Reed become prominent.

Or how frustrating is it to watch a Web.com regular break through on a rare PGA start and have the announcer give you his whole story in a short span? Wouldn’t you rather find out by yourself?

The 25 Days of Golf (I’m not sure if this is what’s it officially called, but I’m officially calling it that) could be a glimpse into the future of golf programming. The Golf Channel can build an audience with the promotion and then move broadcasts to digital platforms. But there’s no harm in stirring up excitement.

Now, who’s going to watch all 25 days?