The victory by Jordan Spieth at 18-under in this past weekend’s Masters was not the only number posted that was so impressive on Sunday night. CBS posted the best television rating it has had since 2011 as Spieth won his first green jacket at the age of just 21.
On Sunday, CBS earned a rating of 9.6, which represented an increase of 23% from the Sunday at the 2014 Masters. Third round coverage on Saturday earned a rating of 8.5%, which represented an increase of 48% from the same day in 2014.
The Masters ratings were really, quite good.
The 2014 Masters, in which the world’s former No. 1 player Tiger Woods did not play and veteran Phil Mickelson a fan favorite, did not play the weekend after missing the cut, earned the least amount of viewers for the weekend since 1957, so the bar was quite low coming in for this year.
However, the Masters ratings increased during Thursday and Friday this past week not just on the weekend. ESPN, which carried the rounds on Thursday and Friday afternoon, earned a rating of 2.2 on Thursday and 2.1 on Friday, which were increases of 38% and 17% respectively.
The top metered market on Sunday for viewership of the Masters in the U.S. was Ft. Myers, Florida with a rating of 15.1 and a share of 27.
Spieth’s wire to wire victory was marked with records at the end of each round. He now holds the 36-hole, 54-hole and 72-hole records for scoring. He shares the 72-hole record with Woods.
Spieth may have won the tournament and introduced a new generation of golf to the world sports stage, but it was the presence of Woods that helped as much. With Tiger still in the hunt and playing on Sunday with Rory McIlroy the world’s No. 1 player, the final might have been a foregone conclusion, but golf lovers wanted to see Woods, McIlroy and Mickelson battle on the back nine.
Brandel Chamblee an analyst on the Golf Channel noted that if there is anyone who can move up the leaderboard and affect everyone else it is Tiger Woods and that is what he did on Saturday moving up to play in the third group from the final one.
The ratings prove without a doubt love him or hate him, people are going to watch Tiger Woods along with the sport’s other superstars, Phil Mickelson, Rory McIlroy and others.
Overall, a good sign for golf though. A successful 2015 Masters tournament.