Driving Series

08/24/2015

“You are the sum of all your training. #RuleYourself #IWILL”

The new Jordan Spieth ad with Steph Curry and Misty Copeland for Under Armour is incredible.

In the world of sports apparel, there is Nike and everyone else. But that everyone else is catching up quickly and at the forefront of the charge is Under Armour.

The Maryland-based company has made inroads in basketball, soccer, and golf in recent years after starting out mostly in football. Thanks to a dominant 2015 from a few of its marquee athletes, Under Armour is now looking for greener pastures ahead.

Golden State Warriors point guard Steph Curry took his game to new heights after suffering through injuries for the early part of his career. Curry won the Most Valuable Player Award and led the Warriors to the NBA title. In the process, he set records for three-pointers made and entered the “best shooter ever” conversation.

Having just turned 27 in March, Curry’s Under Armour colleague Jordan Spieth set off on his own historic pace. Spieth won the Masters at 21, becoming the second-youngest player to do so, and then added the US Open to his trophy collection. He’s the new face of American golf.

Curry and Spieth share more than just greatness, too. Each carries himself with tremendous class and remarkable humility considering how much they’ve achieved and how early they’ve achieved it. Furthermore, each faced adversity after promising starts to their careers. Curry battled the aforementioned injuries, mostly to his fragile ankles. Spieth won the John Deere Classic as a teenager but failed to capitalize on any of his other opportunities, most notably at the 2014 Masters when he blew a lead on Sunday.

Their ascent in 2015 can be somewhat attributed, if not completely, to their work ethic behind the scenes. They are master craftsmen, a trait highlighted by Under Armour’s most recent commercial campaign.

In “Rule Yourself,” we see Curry and Spieth cloned by the thousands as they go through their practice routines. Meanwhile, ballerina Misty Copeland, also sponsored by Under Armour, displays her gift for dance. It’s a nice juxtaposition between the three unlike activities, and the point is hammered by the closing line: “You are the sum of all your training.”

It’s been a great year for Spieth with more to come in the FedExCup. Arguably, it’s been a better year for Under Armour.