In an announcement made this morning by Ian James Poulter, Titleist has added another star to their already star-studded touring staff.
Ian Poulter, the man of European Ryder Cup fame, announced yesterday via Twitter that he was leaving Cobra and PUMA after 8 years and that an annoucement regarding his future endorsements would come soon. It is fair to say, with IJP Design in full go (Ian’s clothing company), he will be wearing his own wardrobe on Tour. The announcement for a club deal came Tuesday morning on Twitter.
And Titleist Footjoy won the Ian Poulter sweepstakes.
— Ian Poulter (@IanJamesPoulter) October 21, 2014
Within a couple minutes, Ian had already claimed a couple hundred retweets on Twitter. He’s been a popular man lately. He’s been working on a promoting a book called “No Limits” highlighting his career and story thus far. He’s advocated for the book heavily on social media.
Why did Ian choose Titleist?
For a long-time, Titleist has always worked towards matching class with performance. Their new 915 line is one of the more anticipated lines of equipment of the entire season. Titleist doesn’t attempt to win people over with obnoxious, aggressive marketing. They exhibit class throughout their entire organization.
I believe it was a factor played into Poulter’s decision. He wants his clothing company to get some recognition and experience growth. With an understated company like Titleist, he has the opportunity to showcase his brand. Also, he plays the ProV1 golf ball and already has used the Vokey wedges.
Titleist is one of the industry’s leaders.
Poulter joins a long list of Titleist staff players who have had success: Adam Scott, Zach Johnson, Jimmy Walker, Bill Haas, Graham DeLaet, Jordan Speith, Victor Dubuisson, Steve Stricker, Webb Simpson, Jason Dufner and the list goes on.
Ian doesn’t feel like the classic Titleist ambassador, but his game matches the peers he will be representing the brand with.
An interesting development from Ian Poulter.